Samsung Galaxy Z series returns, and there’s no escaping it: ‘Join the flip side’ season 2 Find out more at Galaxy Unpacked 2023, happening July 26


In support of its “Join the flip side” campaign, Samsung Electronics has unveiled a brand-new global film that features teasers for the upcoming Galaxy devices that are scheduled to go on sale at Galaxy Unpacked 2023 later this month.

Building on the first ‘Join the flip side’ video released last September, the new campaign video continues the campaign theme, calling on people to lean into their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldable can be used and how they challenge everything consumers know about an ordinary smartphone.


The new campaign video highlights people's perceived barriers when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and enjoy new and unique experiences on the flip side.

“The flip side is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of the Brand Marketing Group of the Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

Join the Flip Side at Galaxy Unpacked 2023

Come along on our journey to discover an all-new Galaxy as Samsung showcases its latest technologies designed to open possibilities and transform lives.


Join Samsung Electronics on July 26 as they host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global trends and game-changing innovation. The event will be streamed live on, Samsung Newsroom, and Samsung’s YouTube channel beginning at 8:00 p.m. KST, 7:00 a.m. ET, 4:00 a.m. PT, and 12:00 p.m. BST.


In the meantime, check out the new ‘Join the flip side’ season 2 video uploaded on the Samsung Youtube channel and stay tuned to see how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet.

Visit Samsung Newsroom for more upcoming teasers, trailers, and the latest updates!

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