Sports for All with MILO Active Pilipinas
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Milo Active Pilipinas kicks off in Mandaue City:
Representatives from MILO Philippines, the Department of Education, the Philippine
Sports Commission, and the Philippine Olympic Committee joined students and
teachers of Mandaue City Central School to launch the nationwide movement
promoting active lifestyles and sports participation among Filipino youth. |
MILO, and the Department of Education (DepEd), its
long-standing partner in grassroots sports development, announced a stronger collaboration and new sports programs through MILO Active Pilipnas.
Milo Active Pilipinas is a nationwide campaign designed to
energize and inspire Filipino families to lead active lifestyles. Under this
campaign is a wide variety of on-ground and online sports programs, such as the
National Milo Marathon, Milo Sports Clinics, and Milo Barangay Liga, which encourage
learners to participate in sports and enhance their physical literacy. Many of
these programs are strongly supported by DepEd, the Philippine Sports
Commission (PSC), the Philippine Olympic Committee (POC), and local government
units.
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Students of Mandaue City Central School engage in a fun and energetic football drill the MILO Active Pilipinas launch. The initiative aims to encourage Filipino children to embrace an active lifestyle through sports, reinforcing MILO’s commitment to grassroots sports development.
At a high-energy sports day held at Mandaue City Central
School, more than 4,000 students, parents, teachers, and representatives from key
sports stakeholders came together to experience the excitement of Milo Active
Pilipinas through sports clinic, sports demonstrations, and meet and greet with
MILO ambassadors such as six-time MILO Marathon Queen and homegrown talent Mary
Joy Tabal and Southeast Asian Game Gold Medalist and MILO Sports Clinic
graduate Jamie Lim.
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MILO reinforces its partnership with the Department of
Education (DepEd), the Philippine Sports Commission (PSC), and the Philippine Olympic
Committee (POC) in its launch of the MILO Active Pilipinas. From left, SEA Games
Karate Medalist and MILO Ambassador Jamie Lim, POC Marketing Head Nikko
Huelgas, DepEd Bureau of Learner Support Service Director IV Miguel Angelo
Mantaring, Nestle Philippines SVP and Business Executive Officer for Beverages
& Confectionary Veronica Cruz, PSC Commissioner Edward Hayco and MILO
Philippines Head of Sports Carlo Sampan. |
The event also highlighted the strong partnership between
MILO and its partners from DepEd, PSC, and POC, with key figures in attendance,
including DepEd Regional Director VII Dr. Salustiano Jimenez, School Division
Office Mandaue Superintendent Dr. Bianito Dagatan, DepEd Bureau of Learner
Support Services Director IV Dr. Miguel Angelo Mantaring, Palarong Pambansa
Secretariat Marivic Tolitol, DepEd External Partnership Services Project
Manager III Davedinah Cometa, PSC Commissioner Edward Hayco, and POC Marketing
Head Nikko Huelgas.
“MILO believes that sport is a great teacher. We recognize
that accelerating sports participation among Filipino school children is an
important part of raising a nation of champions,” said Veronica Cruz, SVP and Business
Executive Officer, Beverages & Confectionery, Nestle Philippines. “Together
with our longstanding partners, we aim to foster a community of active kids and
equip them with the values such as grit, discipline, and teamwork to succeed in
sports and in life.”
With the support of DepEd, MIL aims to bring sports clinics,
grassroots programs, and inclusive activities closer to more communities,
aligned with the DepEd “Sports for All” policy, which targets to make physical
fitness and sports accessible to all, regardless of age, gender, talent, and
capacities, in all organized sports competitions. MILO will sipper DepEd in its
mandate to organize sports clubs, and is committed to remain as its partner in
the Palarong Pambansa.
“Every child deserves the opportunity to run, to play, and to
thrive through structured school sports programs, inclusive policies, and strong
partnerships,” said Dr. Miguel Angelo S. Mantaring, Director VI of the Bureau
of Learner Support Service of the Department of Education. “That is why we are
incredibly grateful to our partners from Milo for their years of continuous
advocacy in expanding sports in every learner. We share the value of commitment
to champion advocacy in expanding sports to every learner. We share the value
of commitment to championing an active and healthy nation. And together, we making
a large impact and a difference on the lives of the Filipinos.”
By 2025, MILO intends to reach three million Filipino children
to show the benefits of sports and an active lifestyle by expanding the scale
of its programs. The National MILO Marathon will grow to 25 legs, tapping more provinces
and cities nationwide to participate in the country’s longest-running footrace.
The MILO Sports Clinics will grow from 800 to over 1,000 clinics to offer
access to a wide range of sports disciplined and skilled coaches. The number of
MILO Barangays Ligas will increase to 400 nationwide, fostering camaraderie,
teamwork, and community spirit among kids at the grassroots level.
In addition to scaling up existing programs, MILO will
introduce exciting new initiatives that tackle real challenges while
celebrating the power of sports. MILO Safe Swim, in partnership with the
Philippine Red Cross, will be rolled out to more areas in the country to help
address the critical issue of drowning among Filipino children. This
life-saving program is designed to teach water safety and swimming skills while
giving kids the confidence to enjoy water activities. MILO will continue to
recognize and celebrate exceptional Filipinos who embody these values in their
careers and communities through the Champions in Life initiative. The search
for more MILO Champions in Life in regional areas aims to inspire a new
generation to see how the lessons from sports can lead to greatness in any field.
Beyond promoting an active lifestyle, MILO remains committed
to advocating for nutrition and wellness through its beloved drink, expertly
formulated with the right balance of milk and energy-giving nutrients that kids
need to stay active.
“By expanding the scale and reach of sports programs across
more provinces, particularly in Visayas and Mindanao, MILO gives Filipino
children-even those in remote of far-flung areas- the opportunity to participate,
grow, and dream big,” said Carlos Sampan, Head of Sports, MILO Philippines. “MILO
remains steadfast in its mission to make sports accessible, inclusive, and
impactful. Whether through the National MILO Marathon, our sports clinics, or
initiatives like Safe Swim and Champions in Life, we are empowering Filipino
children to dream bigger, aim higher, and achieve more.”
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