Raising Champions with MILO: What Moms Should Know About Their Grassroots Sports Programs
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MILO Kapihan with Mindanao Media at Apo View Hotel, Davao City |
On April 29, 2025, I had the privilege of attending the MILO
Kapihan with Mindanao Media at Apo View Hotel in Davao City. As a mom, I‘ve
always known MILO as that energy-boosting drink we grew up with, but now I see
it in a whole new light. MILO isn’t just a drink; it is a movement. A powerful
one that has been building champions in life for 61 years now.
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Regional Sales Manager, South Mindanao, Aries Ladisla |
Why MILO Matters to Moms Like Us
MILO believes that sports are more than just play. It’s a way
for kids to learn important life values like discipline, teamwork, perseverance,
and grit, things that we, as parents, try to teach our children every day. And
through their programs, MILO is helping nourish our kids not just physically,
but also emotionally and mentally, preparing them to face life’s challenges.
MILO Active Pilipinas: Sports for All
One of the key highlights of the event was the introduction of
MILO Active Pilipinas, a nationwide campaign that’s breaking barriers to make
sports more accessible to kids across the country. With a goal to reach 3
million kids by 2025. MILO is making sure no child is left behind when it comes
to physical activity and values education.
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Milo Philippines Head of Sports, Carlo Sampan |
Programs under MILO Active Pilipinas include:
National MILO Marathon – the country’s biggest and
longest-running marathon that welcomes runners of all ages and abilities,
including over 300 PWD participants in the recent Manila leg.
MILO Sports Clinics – with 1,000 classes nationwide and 35 sports to choose from, these clinics help kids discover and grow their talents. New additions like pole vaulting, skateboarding, and bowling make things even more exciting! You can also check milo.com.ph/Sports-Clinics to check what kinds of sports they offer and what locations are available.
MILO Barangay Liga – a grassroots basketball program that
reaches over 200,000 youth athletes in 200+ barangays, complete with court refurbishing
projects in partnership with Boysen Paint.
MILO Safe Swim – a timely and important initiative teaching
3,600 kids water safety and drowning prevention in partnership with the Philippine
Red Cross. As a mom, I find this very encouraging!
What’s in Store for Mindanao?
It was heartwarming to hear that Mindanao is a big part of
MILO’s grassroots sports plans this year. Here is a sneak peek of what is
coming:
1. MILO Marathon with PSC: Walk, Run, and Roll in Surigao (July
20)
2. 1st Mindanao Cheerdance Champions in Davao
3. Gymnastics Camp in Cagayan de Oro (June)
4. Upcoming Karate, Taekwondo, and Swimming Championships
5. Football Cup in South Mindanao
6. Zamboanga Basketball Tournament
Attending the MILO Kapihan reminded me that supporting our children’s growth doesn’t always mean academic success alone. Giving them the chance to play, sweat, compete, and learn through sports can shape them into strong, confident, and value-driven individuals.
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The Davao Bloggers Society, together with Greenbulb Communications PR Director, Gabie Desales, and Milo Philippines Head of Sports, Carlo Sampan |
As moms, we want nothing more than to see our kids thrive,
and with MILO’s continued dedication to grassroots sports, we’re one step
closer to raising a healthier, more empowered generation of champions.
Have you or your child joined any MILO activity before?
Share your experience in the comments! Let’s continue encouraging active
lifestyles for our little ones.
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