Coca-Cola shares its vision and goals for 2019: World Without Waste
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Coca-Cola is sharing its World Without Waste vision and its goal of helping further improve the beautiful city into a cleaner, greener, and more sustainable destination. |
For many years now, Coca-Cola Beverages Philippines
Inc. (CCBPI) has found a home in Davao. With two of the Company’s bottling
plants in the region, Coca-Cola has continuously gone beyond the four walls of
its manufacturing facilities to work with communities and local government units, with a goal of refreshing the lives of Davaoeños.
This year, Coca-Cola is sharing its World Without
Waste vision and its goal of helping further improve the beautiful city into a
cleaner, greener, and more sustainable destination.
Through sharing its World Without Waste vision,
Coca-Cola aims to further its long-term partnership with the local government
of Davao. This will involve strengthening the PET bottle collection efforts in
the city through a multi-stakeholder approach that unites the public and
private sector. The Company aims to set up collection systems across the city
and work with a local recycling technology partner, Winder Recycling, to give
its packaging a new life, a new purpose a process based on the circular economy
model.
“Today, we are also launching the
#betterbottlechallenge,” said Atty. Juan Lorenzo Tañada, CCBPI Public and
Corporate Affairs Director. “We want to illustrate and emphasize that used PET
bottles are not trash and therefore these should not end up littering the
streets or in landfills, or polluting our waterways. They have value beyond
their initial use, as long as we properly segregate and dispose of them. In
this case, throw them into our collection bins so they become better bottles, once they are recycled”.
Earlier this year, Coca-Cola partnered with the
Davao local government to implement its green initiative during the week-long
Davao Region Athletic Association (DAVRAA) 2019, the Araw ng Davao celebration,
and the Palarong Pambansa. Through these efforts, Coca-Cola was able to collect
and properly divert almost 800kg of used PET bottles, both from Coca-Cola and
from other beverage brands. Further to this, just recently, Coca-Cola has
worked with Bantay Dagat, a group formed by Mayor Sara Z. Duterte-Carpio, in
properly diverting 500kgs of used PET bottles which the group collected over
time in their cleanups.
“Our World Without Waste initiative may be an
ambitious goal, but it is possible to achieve if all stakeholders—from the
government, industry partners, to our consumers would participate” said Atty.
Tañada. “With this long-term partnership with the Davao LGU, and with the hope
of enjoining all Davaoeños to take part in this initiative, the possibilities
are limitless. ”
In as much as PET bottles are sought after—collected, sold to junk shops, and FIND their way into being recycled into textile or other products, BEING high-value plastic and highly recyclable Coca-Cola ensures a closed loop by diverting the collected PET to Winder Recycling, where it is processed and given new purpose. Winder Recycling— a Davao-based recycler and partner of Coca-Cola for this endeavor will be transforming these post-consumer PET bottles into school chairs, benches, and even trash bins making sure that they don’t lose value.
These recycled plastic chairs are guaranteed to
last up to 20 years—at least five years longer than the normal lifespan of
wooden chairs. Winchester O. Lemen, Managing Partner of Winder Recycling
Company, said, “We are proud to partner with Coca-Cola here in Davao City, in
working for solutions to the urgent waste problem. CLEARLY, Coca-Cola’s support
of the local recycling industry is, I believe, proof positive that the Company
is walking the talk, and that they are making considerable strides IN MAKING
their vision of a World Without Waste possible in Davao City.”
Coca-Cola has set up World Without Waste
installations spaces where Davaoeños can recycle, refresh, and relax that feature the beverage brand’s iconic bottle collection bin, benches made
from 1,000 recycled PET bottles each, and a collection bin made from 600
recycled PET bottles, in five major parks: People’s Park, Rizal Park,
Botanical, Magsaysay Park, and Sta. Ana Wharf. Sixty (60) bins were also donated
by Coca-Cola to several smaller parks around the city.
With each initiative, Coca-Cola strives to continue
working closely with its partners in Davao to create a more sustainable system
that will help the city grow and thrive, and become a World Without Waste model
to emulate across the entire country.
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