Jollibee surprises commuters nationwide with glowed up Yumburger

#GlowUpYum at Rizal Park, Davao City

A surprise treat was given to thousands of commuters at key transportation hubs and shopping centers in the Philippines when Jollibee introduced its updated version of the classic Yumburger. Although it still costs Php 45, the Yumburger is now more Langhap-Sarap due to its bigger beef patty and more dressing.

 

From office workers to students, many took the chance to try the improved Yumburger, making their usual trips a little more exciting. Crowds gathered at One Ayala in Makati, The Infinity in Pampanga, Paseo de Santa Rosa in Lauguna, Parkmall in Cebu, and Rizal Park in Davao. Jollibee gave away 2,000 free Yumburgers at each location, plus 4,000 vouchers to try an exclusive combo in stores.

 

 

“Filipino commuters have always loved the Jollibee Yumbrger, so we thought this was the perfect way to bring them a little extra joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Our Yumburger is not just a burger, but a part of Filipino life and cherished memories. With this glow-up, it is more Langhap-Sarap, giving comfort and happiness in every bite while staying affordable for everyone.”

Adding to the excitement, the Yum mascot delighted commuters at each location, posing for photos, handing out burgers, and energizing the surprise giveaways.

 

 

Also, Jollibee released a new film featuring the glowed-upYumburger and encourages customers to share their #GlowUpYum moments on social media for a chance to be featured on the brand’s official channels.

The nationwide activity highlighted Jollibee’s commitment to giving Filipinos more of what they love, making a familiar favorite even better and more enjoyable.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https//order.jollibee.com, and follow us on social media for more JOYful surprises!

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