OC-Craft: Parents Are Empowered by Abbott's Growth Watch to Combat Childhood Stunting

Global data indicate that childhood malnutrition including in the Philippines remains a persistent health burden. The Department of Health reports that one in four children who are five years old and older are stunted or small for their age. To combat childhood stunting in the Philippines. Abbott is raising awareness and collaborating with mom celebrities and communities in the Philippines.

Abbott’s Growth Watch initiative shines a light on childhood stunting, a form of malnutrition. It aims to empower parents to screen for and recognize stunting in their children so that they can improve their children’s nutrition, if needed.

Stunting can challenge a child’s development, impact their overall health, and limit their future potential. Children affected by stunting can be at risk of significant immune deficiencies, compromised cognitive function, behavioral problems, diminished bone health, and decreased muscle mass. The Philippine Plan for Action for Nutrition 2023-2028 identified poor feeding practices and low nutrition literacy among the causes of malnutrition in the country. Additionally, 2 in 3 Filipino moms don’t recognize stunting as an important child development issue.

“There is a clear need to educate parents on the prevalence and impact of childhood stunting on growth and development,” explains Dr. Jose Dimaano Jr., nutrition medical affairs director for Abbott in Pacific Asia. “Early identification of growth issues and quick intervention for children found to be at risk of nutrition deficiency can have a profound approach in supporting parents by working with communities and healthcare practitioners to provide tools and information to spot the signs of malnutrition and take action.”

In collaborating with celebrity moms, influencers, and online mom communities, Abbott intends to increase awareness of stunting and support parents with tools and educational resources that can help children reach their full growth potential.

“Since its inception in 2021, Growth Watch has educated and reached more than 161,000 families, and the goal is to double the reach by the end of the year,” said Angelico Escobar, general manager of Abbott’s nutrition business in the Philippines. “Abbott is driven by our mission to help children have a healthy start and reach their optimal growth. We know that malnutrition is complex and affects children’s growth across all socioeconomic classes. The work of Growth Watch is one of Abbott’s efforts to fight global malnutrition and to help children achieve their growth through measurement and proper nutrition.”

In 2021, Abbott launched the Abbott Center for Malnutrition Solutions, an initiative to reduce malnutrition. The center, a collaboration between Abbott and external experts and partners, is focused on the identification, treatment, and prevention of malnutrition for the most vulnerable populations in the world including children, aging adults, and under-resourced populations. The Growth Watch initiative also contributes toward Abbott’s 2030 Sustainability Plan goal to transform care for malnutrition, chronic and infectious diseases.

As part of the Growth Watch initiative, parents and guardians are invited to join mom communities to establish the habit of measuring their children’s height and provide proper nutrition to safeguard the growth, well-being, and development of children across the country. Tools and resources available include:

PediaSure Plus Growth Calculator

PediaSure Plus Height Chart

Free growth assessment nutrition counseling

Nutrition plays a crucial role in addressing malnutrition and stunting challenges. Addressing undernutrition early can help mitigate growth issues and ensure children reach their full development capacity. For children who do not get enough nutrients through food alone, nutrition supplements, such as PediaSure Plus, can help fill some of the gaps. The oral nutritional supplement, recommended by doctors, is formulated with 37 key growth nutrients including natural vitamin K2 and arginine to support 1.5 times faster growth in 8 weeks and strong bones.

For more information on the growth tools and resources, visit https://www.family.abbott/ph-en/pediasure/tools-and-resources.html

For free growth assessment and nutrition counseling, register online or by calling Abbott’s Careline- Metro Manila: (02) 8995-1555 and PLDT toll-free hotline: 1-800-10-995-1555.