The 39th Kadayawan Festival, presented by PLDT
Home, is going to be an amazing sensory experience for tourists and content
creators alike. It offers a rare opportunity to immerse oneself in the rich
local culture during Davao City’s “King of Festivals.”
From August 7 to 18, the Kadayawan Festival gives local and
international visitors the chance to experience the beautiful colors, sounds,
and tastes of the region. Kadayawan features the 11 tribes or indigenous people
of Davao, namely Bagobo-Tagabawa, Sama, Ata, Tausug, Bagobo, Itanun, Kagan,
Maranao, Matigsalug, Obu Manuvu, and Maguindanaon. It is the modern, urban
adaptation of their celebration of a bountiful harvest.
PLDT Home, a proud partner of this year’s Kadayawan
Festival, hosting several exciting events in the city, including the
much-anticipated Hiyas ng Kadayawan pageant.
On August 16, PLDT Home awards the title “Hiyas ng PLDT” to
Jane Rose Miones representing the Bagobo-Plata tribe at the Hiyas ng Kadayawan,
a unique beauty pageant in search of the modern DavaoeƱa who embodies the qualities of a perfect role model. Young and
accomplished women representing the 11 communities of Davao compete for the
title while showcasing their own tribe. The talent contest, for instance,
includes performing arts such as singkil, a colorful ethnic dance originating
from the Maranao people.
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