Sun Life Freedom Celebration with Piolo and Inigo Pascual for Nationwide Caravan in Davao


Celebrating 150 years last 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of marketers worldwide, including Canada, Australia, Singapore, Vietnam, Malaysia and Bermuda.  As of September 30, 2015, the Sun Life Financial group of companies had total assets under management of $846 billion.

Last January 24-30, 2016, Sun Life of Canada (Philippines), Inc. brings its nationwide caravan “#LiveFreePH Freedom Tour” at Abreeza Mall in Davao City as part of its efforts to rally Filipinos to define and pursue their financial freedom. The event was features a string of activities that will guide participants as they begin their journey towards financial freedom. It includes #LiveFreePH mall booths where they can declare their vision of financial freedom via the “Live Free Freedom Wall”. Through the “Brighter Life Index: Social Sentiment (BLISS),  “they assessed their current situation and share their outlook for the future, and get to help a community in need while at it. There is also a “Sun Celebright” promo for a chance to win a free trip to their chosen destination.

Sun Life advisors are also there to assist those eager to start mapping their journey towards financial freedom, while those interested in becoming a Sun Life financial advisor was also accommodated. There was also a “Freedom Celebration”, which featured musical performance by Sun Life brand ambassadors Piolo and Inigo Pascual. The two leads the movement and give Filipinos a boost as they strive to reach their financial goals.

As Ms. Mylene Lopa (Sun Life Chief Marketing Officer) said, “Sun Life aims to encourage Filipinos to pursue financial freedom and we have over 7,000 advisors nationwide to help them in their journey towards this new kind of freedom.” So what is your definition of financial freedom? What can you do to achieve it? And when can you finally live free? 

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